College Advertising Growth Spurt
College and university advertising continued to grow through September of this year, putting higher ed ad spending on track for a new high. An increasing number of non-profits – public and private –...
View ArticleFor-profit Ad Spending Tanks, Non-profits Grow
Advertising investments by U.S. higher education are undergoing dramatic change. While for-profit colleges are showing a dramatic downturn in ad buys, spending by non-profits continue to surge. The...
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